Expert Panel: 15 tips for launching a customer loyalty program
Extracted from: 15 tips for launching a customer loyalty program published on FAST COMPANY EXECUTIVE BOARD | 05-30-2025
If you’re struggling with employee morale, these tips can help you spot a disengaged team member and reignite thIf you’re looking to build a successful loyalty program, these practical tips can help you make it worth your customers’ while - and yours.
For businesses, loyalty programs are a great way to encourage repeat purchases and strengthen customer relationships. Yet, launching a successful one takes more than offering discounts or points.
The best programs are designed with the customer in mind - what they value, how they interact with your brand, and what makes them feel genuinely appreciated. To help, 15 members of Fast Company Executive Board discuss what it takes to build a loyalty program that drives not only sales, but genuine customer engagement.
Arar Han, Sabot Family Companies
CONSIDER THE CUSTOMER’S SIDE OF THE INTERACTION.
Think about how it feels for your customer. Will they find the rewards you offer and the commitment you ask of them to be a good value exchange? Too many loyalty programs make perfect sense for the vendor and ask too much of the customer. This means that in the end, it won’t work out for you either.